King is a creative guy by writing.

He stared from an internet company as an insight observer.

After that, he joined in an AD-agency as an copywriter. 

In 2008, he jumped with first prize from an Young-Creatives-Competition.

As an creative, he has contributed to numerous clients in different industries by traditional ideas，digital ideas，or both, such as PUMA, SGM, BMW, YUM!, CMB, Bacardi, Cetaphil, Pepsi, Deloitte, Novartis etc.

He is also provide article for Business and lifestyle magazines such as<global business>,<lifestyle>,<1626> etc.

Meanwhile, he takes some photos for the travelling magzines,and make the podcast for the radio channel when he is available.